Fashion Designer
Creating considered clothing with a distinct point of view — from streetwear to occasion wear, at brands that define Australian style.
Selected Work
Fila Australia
Sportswear / Lifestyle
Overseeing Fila Australia's full product range — blending the brand's iconic heritage with contemporary market demands across performance and lifestyle categories.
L'URV Activewear
Activewear
Creative leadership for Factory X's premium activewear label — fashion-forward performance pieces that live at the intersection of sport and style.
Alannah Hill
Occasion Wear
Romantic silhouettes and exquisite detailing — lace, ruffles, and feminine prints that define Alannah Hill's iconic brand world.
Dangerfield
Ready-to-Wear
Bold prints and irreverent silhouettes celebrating alternative culture. Creative direction for one of Australia's most distinctive fashion brands.
Career
Design & Product Development Manager
Overseeing design and product development across Fila Australia's full range — from seasonal collections to category strategy. Responsible for concept, range architecture, technical specification, supplier relationships, and range presentation.
Head Designer / Creative
Led the creative and design direction for L'URV, Factory X's premium activewear label. Developed performance and lifestyle collections with a fashion-forward aesthetic.
Head Designer / Creative
Led design across four distinct Factory X labels simultaneously — balancing Alannah Hill's romantic femininity, Dangerfield's subculture edge, and Revival and Black Friday's distinct voices.
Head Designer / Creative
Established creative leadership across three Factory X brands, setting the design direction and range strategy that defined each label's identity.
About
I'm Jemma Browne — a Melbourne-based fashion designer with a passion for creating clothing that resonates beyond the season. My work spans the full spectrum of womenswear and menswear, from technical sportswear to romantically detailed occasion pieces.
With years of experience across the Factory X family of brands — including Dangerfield and Alannah Hill — and my current role at Fila, I've developed a versatile design voice that adapts to different brand worlds while maintaining a strong creative perspective.
I'm driven by the intersection of concept and commerce: designing pieces that feel genuinely exciting but land on the sales floor. The most satisfying moment in fashion is when something you dreamed up ends up being loved and worn.
Contact
Open to freelance projects, full-time opportunities, and creative collaborations. Whether you're a brand, a creative director, or a founder — let's talk.